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If you don’t have a web site (or if your web site stinks) you are missing out on an opportunity. Many people will want to “check you out” before they do business with you. Give them the opportunity to do so. Develop a site with some good information on your business and the services you provide. This will enhance your credibility and it will also reinforce your brand in the minds of potential customers.
Don’t be afraid to give out your business card to anyone and everyone. That’s why you have them. Your business contact information should not be a secret. Give your cards to friends and acquaintance. When you do, say something like “give me a call if there is ever something I can help you with”. This makes a personal connection and people are more likely to remember you.
Many small businesses owners miss out on opportunities because they don’t want to “impose upon their friends” and ask them to patronize their business. While I agree that doing business with friends can sometimes be a little sensitive, you probably have a large network of friends and “friends of friends” who could potentially be using your services and telling others how great you are. Think of it this way: You are providing great value. You have put your heart and soul into your business. You are proud of what you do. Your friends deserve to benefit from all of those things. Let them know what you do and how you can help them.
People need to know how valuable referrals are to your business. My doctor, dentist, accountant and real estate agent all came to me through referrals. Let everyone know that your business grows because people endorse your services.
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